How can you get the most out of your online event?

The forced transition to telecommuting forced the business to increase its online presence and adapt marketing tools to the new conditions.
Since, most likely, we will not see large offline events for a very long time, we decided to tell you how online events are useful for business and how to promote the company with their help.
It is not enough to simply go live on one of the platforms at your disposal. But how do you get the most out of participating or organizing an online event?